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About

The Full Story

Founded in 2019, Brewster Street Advisors (BSA) stands out with its unique mission: to help businesses unlock their full commercial potential. Specializing in sales optimization, BSA supports private equity (PE) firms, public corporations, and private entities by assessing and enhancing sales operations. Whether during due diligence or post-acquisition, BSA combines deep expertise with actionable strategies to increase operating income and drive sustainable growth.

Led by seasoned sales veterans Jeff Irmer and Brent Vick, BSA has over 60 years of combined experience transforming business-to-business sales organizations. With careers spanning Fortune 100 companies and hands-on consulting across industries, their expertise includes sales deployment, CRM implementation, compensation modeling, channel optimization, and creating high-performance sales cultures. Its track record includes:

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  • Launching sales programs that achieved 30% revenue growth without increasing headcount

  • Streamlining over 175 unintegrated compensation plans into 10 ongoing, effective integrated plans

  • Generating over $85 million in incremental revenue through innovative sales force deployment strategies

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BSA's core clientele includes PE firms acquiring durable goods manufacturers alongside family-owned and publicly traded companies seeking to enhance their sales capabilities. By identifying inefficiencies and implementing tailored solutions, BSA consistently delivers measurable results, uncovering at least 10% or more commercial upside for its clients.

At BSA, the approach is practical, transparent, and collaborative. Clients benefit not just from expertise but also from a genuine commitment to shared success. Whether assessing an acquisition target or optimizing an existing portfolio, BSA provides the insights and strategies needed to drive transformative outcomes.

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